Communicate • Engage • Activate
mPulse Mobile revolutionizes how healthcare organizations engage with their consumer populations. Using Conversational AI through machine learning, mPulse Mobile transforms messaging touchpoints from one-size-fits-all push alerts to tailored interactive dialogues that are unique to each consumer within the healthcare population. mPulse Mobile’s technology is organized across three capability layers; Communicate, Engage and Activate. Each layer delivers a core technology capability for enterprise-grade mobile engagement solutions.
Communicate: Reliable and Secure Message Delivery
The Communicate layer establishes the highest levels of messaging performance, governance and data management that are required by enterprise healthcare organizations. mPulse Mobile’s Communication Platform supports over 50 leading healthcare organizations and delivery of over 100 million messages annually.
HITRUST® certification for HIPAA compliant management of PHI and other sensitive data
Coordinated message delivery with token-based personalization through SMS, rich business messaging (RBM), secure message, email, IVR and push notifications
Automated channel preference handling and campaign opt-in compliance
Messages are triggered by a broad array of standard triggers, event-specific triggers and API-based event triggers
Engage: Interactive, Real-time Automated Mobile Dialogue
The Engage layer transforms the consumer touchpoint from one-way push messaging to dialogues for a more engaging experience. mPulse Mobile’s Engagement Engine automates rules-based dialogues based on the consumers’ message responses and external data inputs.
Automated, real-time, consumer-led message dialogues incorporating token-based personalization
Natural Response Handling
Real-time interpretation of consumer text responses enables more sophisticated dialogues and solution-specific conversational agent capabilities
Automated assessment of consumer responses in terms of positive or negative sentiment
User interface for 1:1 conversations and manual support of automated dialogues if required
Activate: Tailored Content Drives Behavior Change
The Activate layer uses Conversation Science™ to deliver automated, dynamically tailored conversations that activate individuals in their health. mPulse Mobile’s Activation Intelligence technology utilizes a wide variety of data, including demographic, psychographic and patient-generated data, to dynamically profile and deliver individualized mobile dialogues to the right person at the right time to drive healthy behavior change.
Consumer Activation Profiles
Consumer Activation Profiles are generated from demographic, psychographic and behavioral data inputs
Understanding how consumers engage with dialogue content and the impact this has on program outcomes
Automated Content Recommendation
Dialogues are matched to Consumer Activation Profiles to drive optimal program outcomes
Use of behavioral science principals improve the effectiveness at producing behavior change
Technology Architecture and Integration
mPulse Mobile’s technology architecture integrates the 3 technology layers: Communicate Engage and Activate. The integrated structure allows mobile engagement solutions to leverage different technology components based on use-case requirements. Similarly, the technology structure supports varied customer input data dependent on requirements.
More than just the delivery channel, the mPulse Mobile platform API is a smart front-end to the capabilities that automate mobile healthcare engagement. mPulse Mobile’s platform is built to integrate with APIs to help you easily manage your member profiles, automate campaigns, and create seamless integrations to EMR, CRM and other enterprise systems.
The mPulse Mobile platform enables two-way integrations for both sending outbound messages and receiving mobile-originated messages in real-time
Easily Automate Member Management and Events
Drive efficiency and scale by building integrations that leverage and enhance how you communicate and engage with your members
Secure, Scalable and Standards-Based
Using mPulse Mobile’s XML and JSON-based REST API, you can build solutions that are secure, scalable and robust. Our API’s have two-levels of authorization and use only HTTPS for inbound requests
Documentation and Expert Guidance
With documentation, code-examples and personalized guidance, the mPulse Mobile team is here to ensure that your project is successful