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mPulse Mobile Offers Support at No Charge to Healthcare Providers and Patients during Hurricanes Harvey and Irma

Hurricane Harvey has left over one million people displaced. Meanwhile, Hurricane Irma is moving through the Caribbean heading for Florida. In many cases, patients at hospitals and clinics in affected areas near Houston have been relocated to facilities further away from the flooding. Irma’s course has Florida bracing for these same challenges.

When natural disasters like these occur, consumers with healthcare needs and appointments are often left in the dark about cancellations, rescheduling or the ability to move their appointment to another location due to the chaos caused by the hurricane. For those already receiving care, it can be challenging for families and caretakers to track down to what facility their loved ones have been moved.

The health and wellness of people affected by Hurricanes Harvey and Irma will be disrupted for months to come. mPulse Mobile is uniquely positioned to help reduce the impact of this disruption by helping healthcare organizations communicate with their consumers regardless of where their consumers currently are. To help keep the people in the hurricane-impacted areas connected with the care and information they need, mPulse would like to help however we can.

Mayo Clinic Jacksonville utilized mPulse to keep patients notified about their appointments and Clinic closures during Hurricane Matthew in 2016 and are currently using mPulse in preparation for Hurricane Irma. Programs like these help inform patients quickly and effectively, all while reducing thousands of incoming calls. Given the impact to so many patients, we are offering this support for no charge to hospitals and health systems for Hurricane Harvey and Irma related impacts.

Examples of messages that patients find so helpful during weather incidents, include:

Notifying normal business hours 
We continue to monitor Hurricane Irma and are open during business hours. Call the Patient Info Hotline @ 555-123-4444 for updates.

Notifying closure 
Due to hurricane conditions, the clinic will be closed (insert date) for appointments. We will contact you to reschedule. Emergency services remain open. Please be safe during this time. Patient Info Hotline 555-123-4444.

Notifying reopening
We will have normal business operating hours starting (insert date).

Please complete this form if you would like to speak with mPulse Mobile about assisting your organization during these challenging times.

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    mPulse Mobile CEO, Chris Nicholson, speaking at 2017 National Council of Presidents Conference hosted by Adventist Health System

    Adventist Health System (AHS), one of the largest faith-based health systems in the U.S., is hosting the 2017 National Council of Presidents conference Sept. 5-6 in Tampa, Florida. The two-day, invitation-only event will bring together health care and business leaders from across the country to discuss current and future strategic plans and challenges, while exploring opportunities to advance health care together, creating consumer value and partnering to strengthen the consumer experience.

    mPulse CEO, Chris Nicholson, will be presenting on the topic of ‘Engagement Strategies’ during InnovationX, the health care industry’s premier innovation competition. InnovationX is a “Shark Tank” style competition that will give approximately 20 start-ups and mid-stage companies the opportunity to pitch their ideas and solutions to some of the top challenges in health care before a judging panel made up of executive health care leaders.

     

    For more information on the event, click here.

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    CHRIS NICHOLSON TO PRESENT PATIENT ENGAGEMENT SUCCESS STORIES AT THE CONNECTED HEALTH SUMMIT IN SAN DIEGO

    mPulse Mobile is proud to be a sponsor and have our CEO, Chris Nicholson, speaking at this year’s Parks Associated Connected Health Summit at the Omni Hotel in San Diego from August 29-31.

    Chris’s presentation will be on the first day, August 29th.

    3:00 P.M. Success Stories: Leveraging Mobile to Improve Patient Engagement
    Today’s healthcare organizations begin to recognize patients as customers and are working hard to build trusted long-term relationships with them. Managing customer relationships through effective communications and engagement efforts has become a must-have skill for modern health organizations. This presentation invites a guest speaker to share success stories of healthcare providers and payers leveraging CRM solutions to improve patient engagement, identify service gaps, and enhance patient experience.

    See the full agenda at http://www.parksassociates.com/events/connected-health/agenda

    We hope to see you there! If you would like to schedule a meeting with our team, please send an email to info@mpulsemobile.com

     

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    mPulse Mobile customer, Inland Empire Health Plan, joins us on stage at the Health 2.0 Conference Sept 27th in Santa Clara

    mPulse Mobile is proud to be speaking on a distinguished panel sponsored by the California HealthCare Foundation at Health 2.0’s 10th Annual Fall Conference in Santa Clara, CA this week. This conference brings together more than 2,000 people from throughout healthcare to discuss the impact cutting-edge technology is making on the healthcare industry, so it is a natural fit for mPulse to share our advancements in mobile engagement solutions.

    Chris Nicholson, CEO of mPulse, and Thomas Pham, Sr. Director of Marketing & Product Management at Inland Empire Health Plan (IEHP) are speaking on a lunch and learn panel titled Medicaid as a Market – Bringing Innovative Solutions to the Safety Net at 12:20 on Tuesday the 27th in Ballroom D. The panel also includes Gil Addo from Rubicon MD, Britt Swenson from Omada Health, Ella Schwartz from Community Health Center Network (CHCN) and Danielle Oryn from Petaluma Health center. The focus of this panel will be how companies like mPulse Mobile, Omada Health, and Rubicon MD help Medicaid organizations activate their consumers to achieve better outcomes.

    IEHP and mPulse completed a study earlier this year highlighting the impact mobile messaging made on activating 17,000 new consumers. Read the whitepaper.

    See the full conference agenda: http://www.health2con.com/events/conferences/health-2-0-10th-annual-fall-conference-2-2/#agenda

    We hope to see you there! If you would like to schedule a meeting with our team, please send an email to info@mpulsemobile.com

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    It’s all about relationships.

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    CEO Chris Nicholson speaking on panel at the Connected Health Summit Sept. 1 in San Diego

    mPulse Mobile is eager for this year’s Parks Associates Connected Health Summit at the Omni Hotel in San Diego from August 30 – September 1. mPulse is attending alongside California Health Care Foundation (CHCF), so it’s a great opportunity to highlight the impact mPulse’s solutions have on Medicaid populations.

    Chris Nicholson (@cnicholson2020), CEO of mPulse, is speaking on a panel titled “Connected Health Partnerships: Strategies to Manage Chronic Conditions” alongside Marcus Grindstaff (@magrinds), COO of Care Innovations, and Eric Rock (@IntuitiveDNA), CEO of Vivify Health. The panel is on September 1 from 11:15 – 11:45. It promises to be an interesting conversation focused on how technology solutions can help manage chronic conditions.

    See the full agenda at https://www.parksassociates.com/events/connected-health/agenda

    We hope to see you there! If you would like to schedule a meeting with our team, please send an email to info@mpulsemobile.com

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    It’s all about relationships.

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    Healthcare Apps: The Good, The Bad, The Ugly

    It is hard to imagine a week going by without hearing about a new app in the healthcare industry. It makes sense, though. As mobile devices become more sophisticated and better protected (was anyone else’s mind blown when Apple launched fingerprint technology?), consumers feel safer using them for important activities and sharing private information. The impact of apps in healthcare seems largely positive and they should only become more important as technology and regulations continue to evolve, but plenty of skepticism still remains.

    First, a few quick facts to define the landscape:

    To summarize, consumers continue to perform more activities on mobile devices than ever before, a very small portion of available health-related apps are downloaded, and the majority of apps are used only once.

    There is a clear issue with getting consumers to actually use apps. After all the time, money, and energy spent building an app, marketing it, and finally earning a download only to find that consumers never come back is frustrating. These stats are even more depressing when there are so many valuable apps currently available and in development. Companies are spending big bucks to develop apps that may change healthcare forever.

    Today alone, there are two featured stories on mobihealthnews.com about exciting new apps. One monitors respiration real-time while the other coaches kids to help them lose weight. This is not an unusual day. Apps with concepts like this are announced and released all the time. There are even companies like Zoom+ that are trying to bring healthcare almost entirely to the mobile phone. (Keyword being “almost.” It’s tough to imagine a phone performing an appendectomy.)

    So the future for healthcare apps is simultaneously extremely bright and somewhat murky. The technology and abilities are mind blowing, yet adoption and use remain a challenge. Intelligent text messaging is a key to increasing adoption and getting consumers to complete the activities an app requires to remain valuable to them.

    Here is an example:

    There are a variety of apps that help consumers manage their health, be it overall fitness, diabetes, medication adherence, or any number of other health issues. Many of these apps require data from consumers in order to be effective. This data typically comes either from wearables that sync with the app, consumer-input data, or a combination of both. When consumers download the app, they typically log in, provide basic info, and then start looking around at all the features and overall experience. All is going fine and well until the consumer encounters something that requires a second effort on their end. Providing their current weight requires them to go step on scale and return; a prompt to sync a wearable could send them into an online shopping environment loaded with distractions. And then they lose momentum, interest wains, and they never return.

    The challenge with apps is they require the consumer to click on them, and in healthcare likely log in, every time they use them. This is an unavoidable barrier unless security and regulations change dramatically. So how do organizations get consumers to care enough to log into an app regularly?

    Here are some ideas:

    • Push Notifications: When a user enters an app for the first time, ask them to turn on push notifications. This enables the app to send alerts or reminders to the user on their mobile device. Downside: Many users (roughly 60%) do not opt-in to push notifications.
    • Digital Marketing: Once a consumer downloads the app, targeted online marketing can remind them about the necessity of the app. Downside: Expensive with limited data to judge success.
    • Text Messages: An intelligently-timed text message can encourage consumers to take the action the app requires (like measuring weight) and log back in with a simple tap of the link. Now the app has the information it needs to be more valuable to the consumer which is likely to increase adoption. If not, another intelligent text should do the trick. Example Text: Joanna, don’t forget to take your blood pressure and post it link to app so we can keep your doctor up to date.

    Seeing the level of innovation in mobile healthcare is completely thrilling. It really feels like the dawn of a new era. Making sure consumers do their part and experience this innovation through apps requires an extra step to keep them engaged. By leveraging push notifications, ongoing marketing, and text message workflows, organizations are likely to see much stronger app use numbers and generate better outcomes across the board.

    mPulse Mobile is the industry leader in a variety of healthcare solutions to support over 200 use cases. Driving traffic to apps is one of them. mPulse also creates intelligent workflows for two-way interactive text messaging that engages patients and consumers to get the information and care they need.

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    Connected Health is About Changing Behaviors

    Behavior change is proven to be a significant factor in improving healthcare outcomes. One study suggests that more than 50 percent of what makes us healthy is adopting healthy behaviors.

    I recently had the opportunity to share my research and experience on this topic as a panelist on the “mHealth Strengthening Positive Behaviors” panel at the Connected Health Summit in San Diego. The panel focused on how we can use mobile technology to affect behavioral change in patients and drive more positive outcomes. It was a vibrant discussion, moderated by Victor Wang (GeriJoy), with fellow panelists Ashkan Afkhami (Mobiquity), Mark McCalliog (newNRG), and Greg Orr (Walgreens).

    At mPulse, we are focused on developing technologies that help drive positive behavior changes among consumers, and three critical factors we focus on were also echoed across the healthcare tech community in attendance at the Connected Health Summit:

    The importance of context

    Our panel discussion followed one with Raphaela O’Day, behavioral scientist with Johnson and Johnson, who presented a compelling case for the use of contextual information in patient engagement.

    What is context? At mPulse, we define context as an evolving picture of the person we are engaging with. Our context model starts with a simple data point – a phone number – and evolves into a rich portrait including psychographic, demographic and behavioral data. Understanding a person’s context (everything from the phone they have to the speed they are traveling, to their perception of health risk) allows us to personalize in a way that increases message relevancy. This, in turn, drives engagement.

    The need to make healthcare more accessible and affordable

    Another great topic that was brought up in subsequent panels focused on how we make our healthcare accessible to the lowest income population. There are two obvious drivers for this focus: 1) costs coming at a disproportionate level from lower income (and previously uninsured) populations; and 2) these populations suffer the most from chronic issues that can be mitigated or avoided by behavior change.

    Mobile technology provides an opportunity to make healthcare more accessible at lower costs. Today, over 90 percent of American adults have a mobile phone. The features available through mobile – such as messaging, mobile browsers and notifications – enable providers and plans to effectively reach consumers, wherever they are, and lower communication costs across the ecosystem.

    The role of cross-channel communications

    Our panel touched on the importance using a cross-channel approach to communication ensuring that we have the broadest reach and the deepest engagement based on individual message content and timing. While all panelists have impressive mobile app portfolios, it was clear that using as many channels to reach the members was critical to driving positive behavior changes.

    In summary, our mandate is clear: to provide healthcare stakeholders with cost-effective, cross-channel engagement solutions that harness contextual data (including psychographics, demographics and behavior) to personalize engagement flows. We now possess the computing power, data analytics and the data to make it happen. Positive behavior change is now literally at our fingertips.

    Ram Prayaga is the Chief Technology Officer at mPulse Mobile. 

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    Ram Prayaga To Speak at Connected Health

    mPulse CTO Ram Prayaga will be speaking at the Connected Health Media conference on June 18th in San Diego, CA. The theme of the conference is “Healthcare Reinvented – Customer First,” and Ram will be speaking on a panel about “mHealth Strengthening Positive Behaviors” at 4:15pm of the first day.

    Here’s the full description for the panel:

    mHealth Strengthening Positive Behaviors

    With studies demonstrating the potential for delivering behavior changes using connected healthcare tools there is a lot to be learnt on how these interventions work.

    • Discover the use cases for remote care services and post trauma care. See how they can reduce strain on the hospital and care givers, as well as reduce insurance claims to improve patient experiences and maximize ROI
    • Consumer centric strategies are modifying the way people behave towards their own health. Discuss the benefits this active role in managing one’s own health has in creating more informed and healthier patients
    • Hear how corporations are using behavior changing mHealth tools to save costs and manage their work force health efficiently. See the impacts this model is having on organizations and its employees
    • Can wearables like the iWatch and Misfit products play a more active role in engaging and changing patient’s behavior? Discuss whether they have the potential to generate positive and sustainable health outcomes

    Click here to see the full agenda for Connected Health here.

    If you are planning to attend Connected Health, please contact us. We’d love to meet you there.

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