Women’s Health

Promote Greater Member Engagement in Women’s Health Services

Close important gaps in women’s care by building stronger member relationships at scale.

Women’s cancer screenings and pre- and post-pregnancy checkups receive a great deal of focus from plans, quality measures, and regulators for two simple reasons: they are vital parts of preventive care, and completion rates can be difficult to improve at a population level.

Members can be especially impacted by social determinants of health or health literacy barriers and may skip important screenings out of fear. Plan resources and initiatives meant to improve screening completion can be hindered by a lack of awareness from hard-to-reach or unengaged members who ignore mailers and generic outreach—precisely the members who need these services most.

Leading healthcare organizations use mPulse Mobile’s Women’s Health solution to send tailored reminders on mobile channels to connect with members, overcome obstacles, and drive improvement in screening completion rates. Automated, mobile conversations at scale connect members to your existing plan initiatives, improve health literacy, and provide actionable insights about your population’s needs. The result is more efficient outreach that can fit each individual member’s needs and address her concerns, driving better population-level member engagement  and outcomes.

Proven Results

13pp

Increase in breast cancer screening completion

11pp

Increase in cervical cancer screening completion

79%

Breast cancer screening completion rate for previously un-engaged population

Measures Impacted: Prenatal Immunization Status (PRS), Prenatal Depression Screening and Follow-Up (PND), Postpartum Depression Screening and Follow-Up (PDS), Cervical Cancer Screening (CCS), Chlamydia Screening (CHL), Breast Cancer Screening (BCS)

How It Works

UNDERSTAND Your Members

We build a dynamic profile of each member to allow for tailored and relevant outreach that has the best chance to encourage higher levels of member engagement.

  • Screening Completion History
  • Last Screening Date
  • Spoken Language and Cultural Background
  • Health Literacy
  • Health Activation
  • Proprietary SDOH Index Score
  • Member Age and Demographic Information
  • Engagement History

DELIVER Conversations That Drive Screening Completion

The member or receives conversational reminders to complete relevant screenings and visits.

  • Use automated follow-up “nudges” and tailored content to increase awareness of screening importance and address common concerns and fears
  • Use Natural Language Understanding (NLU) to gather critical member-reported information, including barriers to visiting clinics
  • Connect members to existing community events, initiatives, and incentives to drive awareness and better outcomes

OPTIMIZE Your Solution

We work with you to capture key insights and optimize the solution to continuously improve screening completion.

  • Analyze all aspects of solution performance through solution dashboards
  • Measure and understand conversational engagement, SDOH impact, and health literacy across population segments
  • Optimize conversations and address common member-reported barriers to help improve completion rates and inform your overall preventive care strategy

Solution Content

Core Solution:

  • Awareness and Reminder Conversations for:
    • Prenatal Immunization Status (PRS)
    • Prenatal Depression Screening and Follow-Up (PND)
    • Postpartum Depression Screening and Follow-Up (PDS)
    • Cervical Cancer Screening (CCS)
    • Chlamydia Screening (CHL)
    • Breast Cancer Screening (BCS)
  • Barrier Identification
  • Satisfaction Survey

Additional Modules:

  • Connecting to Transportation Assistance
  • Community Events
  • Health Literacy and Education Improvement
  • Additional Channels and Languages
  • CAHPS Satisfaction Monitor

Advanced technology. Practical solutions.

The mPulse Mobile Women’s Health Solution is delivered using our enterprise-grade communication platform and innovative technology that powers effective and scalable conversations.

  • Conversational AI – Forms the core of our Natural Language Understanding and allows us to automate tailored conversations
  • Engagement Console – Empowers your support staff to have 1:1 mobile conversations with members using a cloud-based desktop application
  • Reporting – Provides you with the data views and analysis to understand member engagement and optimization of solution outcomes
  • SDOH Index – Lets us understand populations at scale to tailor conversations, so you can provide support to all your members
  • Activation Intelligence – Builds individual activation profiles for each member, so we can adapt and tailor conversations to drive solution outcomes
  • Conversation Science – Enables us to measure and assess the quality of our automated conversations at scale, so we can be more meaningful and engaging

Start Conversations.
Build Relationships.
Drive Outcomes.

It all starts with conversation. Our omnichannel solutions empower you to have conversations with your consumers through their preferred channel and with relevant content. Our behavioral data science team and Conversational AI platform give you the smarts and automation to intelligently tailor your conversations to build stronger, tighter relationships with all your members. Relationships are the key to activation and behavior change that drives positive outcomes.

It’s all about relationships.
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