Improving member and patient knowledge about their health makes a huge impact. In addition to activating members and patients to live their best, most meaningful lives, health literacy reduces organizational costs while improving public health. So why do only 12% of adults in the US have good health literacy? Traditional health literacy approaches, such as 1:1 patient-provider communication and relying on members and patients to engage with a variety of materials, such as brochures and tools in portals, don’t meet current consumer expectations.
Modern consumers expect engaging cinematic and streaming content, including video, podcasts, and digital learning experiences. Through The Big Know Solution, members and patients are now able to be consistently connected to meaningful healthcare education that they can consume throughout their daily activities, finally connecting them with the information they need to improve their health literacy.
Our streaming health engagement solution helps healthcare organizations build and maintain deeper, more impactful relationships with their member and patients by replacing transactional interactions with ongoing sharing of valuable knowledge through their preferred channels. We leverage Conversational AI and 1:1 text interaction to understand what educational content members and patients need and in what format, then deliver it directly to them. The Big Know is tailored health education from health experts at scale.
Increase in digital course enrollment over telephonic services
Satisfaction with digital courses
Member click-through to a next step (ex: schedule eye exam)
The mPulse Mobile Streaming Health Education Solution is delivered using our enterprise-grade communication platform and innovative technology that powers effective and scalable conversations.