Today’s consumers value convenience. But what constitutes convenience continues to evolve as people are increasingly connected to their devices. Conversational tools are rapidly establishing themselves as consumers’ preferred approach to engage with businesses. This “any-time, anywhere” approach makes sense for healthcare as well.
Conversational AI engagement enables consumers to engage in ways they’re already comfortable with—natural back-and-forth exchanges in clear, plain language. Interactions can be tailored to each member’s need, further improving their overall experience. Consumers can also initiate conversations on demand, enabling them to take greater control over their health. This self-service approach to health plan member engagement empowers members to navigate directly to the support and services they need. Health plans can now establish a meaningful relationship with consumers, and consumers can take more control over their own health.
mPulse Mobile’s Commercial Plan Experience solution delivers a suite of Conversational AI tools to provide an improved health plan experience using friendly check-ins and ongoing support as members onboard into their new plan and begin using services. Built-in intelligent systems tailor conversations over time to keep the consumer engaged and educate them on effective ways to continue managing their health.
Overall engagement through a 6-week plan navigation program
Members clicking through to learn more about gym and value-added benefits
Members reporting their understanding of plan benefits improved
The mPulse Mobile Commercial Plan Experience Solution leverages our enterprise-grade communication platform and innovative technology that powers effective and scalable conversations.