LOS ANGELES–(BUSINESS WIRE)–mPulse Mobile, a leader in conversational AI and digital engagement solutions for the healthcare industry, today announced strong momentum in Q2 2023, with 159% new revenue growth over the prior year (Q2 2022) and over 80 million unique health consumers engaged through its SMS programs in Q2 2023. The company also announced the launch of its Emergency Department Diversion solution aimed at addressing overuse of the ED to reduce costs and help members access appropriate channels of care.
Value Based Care and Emergency Department Use
Value based care (VBC) strategies require a high level of member engagement, proactive outreach, and seamless coordination of care to scale across diverse populations and drive a successful business model. mPulse is supporting the needs of VBC organizations such as Accountable Care Organizations (ACOs) and managed services providers by deploying Conversational AI solutions that integrate streaming content to educate members and drive better health behaviors.
Reducing inappropriate or overuse of the Emergency Department (ED) offers a key opportunity to improve the performance of value based care plans. Today, mPulse announced the launch of its Emergency Department Diversion solution, which targets large populations and “high utilizers” to adopt more efficient and appropriate care channels. The solution is an optimized version of in-market programs, which have already reduced improper Emergency Department use by almost 70% and directed 60% of patients to visit their primary care provider (PCP) instead of the ED.
Medicaid Continuous Enrollment
As individual states manage the resumption of Medicaid re-enrollment, mPulse is supporting 24 health plans with omnichannel digital engagement that activates members to complete the redetermination process. Recently reported data shows procedural disenrollments account for 75% of beneficiaries losing coverage. This highlights the importance of providing support to individuals to help overcome barriers and connect them to appropriate resources. mPulse has leveraged its Redetermination Solution across SMS, IVR and email channels and launched over 110 tailored Redetermination engagement programs to over 7 million Medicaid beneficiaries at risk of losing coverage. mPulse’s solution uses conversational AI to generate engagement rates in excess of 30% by automatically interpreting member’s responses, aligning with language preferences and integrating high-impact streaming content into the outreach. Historically, mPulse’s redetermination outreach solutions have driven 42% increases in redetermination rates and a 93% completion rate after engaging with the program.
mPulse Recognized by Gartner® in Multiple Categories
mPulse was recognized by Gartner in its July 2023 report, “Hype Cycle™ for U.S. Healthcare Payers, 2023” as a Sample Vendor in two categories identified as having transformational benefit rating: Consumer-Centric Health Products and Community Resource Network Management (CRNM). Both categories are forecast to have a transformational impact and mainstream market adoption within a two- to five-year time horizon.
In addition, mPulse was mentioned in a new July 2023 Hype Cycle report, “Hype Cycle for Consumer Engagement and Experience in Healthcare and Life Sciences, 2023.” We believe its mention in this report demonstrates mPulse’s growing presence in the life sciences market segment, as its engagement solution increases in adoption to help support clinical trial engagement and participant retention over time.
“Through our extensive partnerships across the healthcare ecosystem, we are closely attuned to the needs of leading healthcare organizations, which continue to seek innovative technologies to support core business strategies,” said Bob Farrell, CEO of mPulse Mobile. “The innovative health plans we work with recognize the need for technology-driven member engagement that go beyond what traditional outreach can offer, and our flexible conversational AI and digital engagement solutions move the needle for their value based care goals, even among the hardest to reach populations. We feel both our customers’ results and our recognition by Gartner in key technology categories illustrate mPulse’s ability to deliver lasting improvements in the consumer health experience and member outcomes.”
To provide a forum to discuss trends in digital engagement across the healthcare industry, mPulse Mobile is hosting the Activate2023 conference September 27-28, 2023 and today announces new speakers, including Dr. Reed Tuckson, a physician and public health research advocate, and Craig Kennedy, President & CEO of Medicaid Health Plans of America (MHPA). The full agenda and registration page can be found at https://go.mpulsemobile.com/activate2023.