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What is mPulse Mobile?

Simply put, we’re the leader in Conversational AI for healthcare.

With over a decade of experience, 150+ healthcare clients, and more than 1 billion conversations on our platform annually, we develop industry-leading technology to deliver tailored conversations that drive results. We combine behavioral science, analytics, and industry expertise that helps healthcare organizations activate consumers to adopt healthy behaviors. Our solutions do more than just improve the quality of the member experience; they measurably improve outcomes and enable healthcare organizations to collect meaningful information from their populations, cost-effectively and at scale.

Core Values


Deliver customer value. Own deliverables. Get stuff done.


Be positive. Encourage others. Celebrate success.

Collaboration & Learning

Share what you know. Listen openly. Stay curious.


Cultivate well-being. Be inclusive. Find balance.


Inspire creative solutions. Activate consumers. Drive outcomes.


Work with purpose. Make an impact. Help us win.

Leadership Team

Board of Directors

What Is mPulse Mobile All About?

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Bob Farrell
Chief Executive Officer

Bob Farrell is a 4-time CEO with a proven track record of building high growth, profitable software and technology-enabled service companies backed by private equity and public markets. Bob currently serves as an outside Member on the Board of Directors at Worldwide Express, Billtrust, Recycle Track Systems, Transportation Impact, GAN Integrity, and Tenstreet.

Lara Stell
Chief Financial Officer

Lara is a highly experienced financial professional. She has a proven track record of driving growth and profitability through strategic financial planning and analysis, risk management, and business development. Lara has a deep understanding of financial strategies, and accounting principles, and has demonstrated the ability to effectively communicate financial information to both internal and external stakeholders. Lara hails from Scottsdale where she earned her degree in accountancy from Arizona State University and is a Certified Public Accountant.

Sanjeev Sawai
Chief Product & Technology Officer

Sanjeev Sawai has a passion for building innovative software products. For the last decade+, he has led product and technology teams to deliver market-leading products. Sanjeev has a keen interest in systems theory and applies systems thinking to product development. He enjoys building and working with diverse, global teams. mPulse is a confluence of Sanjeev’s recent experience in healthcare, and 10 years of past work in conversational AI and speech applications.

Jay Brookes
Chief Sales Officer

Jay leads mPulse Mobile’s efforts to drive growth opportunities with health plans and other healthcare organizations. With over 25 years serving in various healthcare and technology industry leadership roles, Jay brings deep experience building sales teams and models to increase market share and revenue growth.

He spent over 17 years with two national health plans and 10 years of experience in healthcare technology sales. Jay has a B.S. in Healthcare Administration and an M.B.A. in Executive Management from Century University.

Jay resides in Central Pennsylvania. In his spare time, he enjoys traveling and experiencing new cultures with his family, as well as fishing and golfing.

Brendan McClure
Chief Marketing Officer

Brendan brings over 15 years of experience in the healthcare industry. He leads the development of mPulse’s go-to-market and solution strategies that address some of healthcare’s biggest consumer engagement challenges. His experience includes leadership roles at Johnson & Johnson and Medtronic Diabetes spanning North America, EMEA and Australia and NZ.

Anne Wolfsberger
Chief People Officer

As Chief People Officer, Anne leverages her more than 14 years of HR experience to ensure mPulse Mobile’s team members receive the support and professional development they need to achieve their career goals through a comprehensive approach to talent acquisition, on-boarding, benefits, compensation, employee engagement and employee development. Prior to mPulse Mobile, Anne held positions at GlobalTranz, Transamerica, The Terraces, and HSBC. Anne earned a Bachelor of Business Administration from Southern New Hampshire University.

Mark Emkjer
Chairman, Senior Advisor PSG

Mark Emkjer is a Senior Advisor at PSG

Chris Nicholson

Chris has over 20 years of experience in healthcare and digital technology from working in Fortune 100 companies to dynamic startups. He founded and led mPulse Mobile for 8 years.

Marco Ferrari
Board Member, Managing Director, PSG

Marco Ferrari is a Managing Director at PSG.

Laura Veroneau
Board Member, Partner, Optum Ventures

Laura is a partner at Optum Ventures.

Reid McCann
Board Member, Principal, PSG

Reid McCann is a Principal at PSG.

Scott Heimes
Board Member, Independent

Scott Heimes is an independent board member.

Bob Saunders
Board Member, General Partner, OCA Ventures

Bob Saunders is a General Partner at OCA Ventures.

Cody Nystrom
Board Observer, Managing Director, SJF Ventures

Cody Nystrom is a Managing Director at SJF Ventures.

Enrico Picozza
Board Observer, Venture Partner, HLM Venture Partners

Enrico Piccozza is a Venture Partner at HLM Venture Partners.