mPulse Mobile wrapped up its third annual Activate conference last month. Activate2019 was another resounding success at the Marina Del Rey Hotel on October 9th and 10th with over 100 leaders from across the healthcare engagement landscape.
mPulse’s CEO and Co-Founder Chris Nicholson kicked things off with his outlook on how the conversation about healthcare consumer engagement has changed dramatically in just the last few years. The role of Conversational AI in adding capacity and improving access to care took center stage early on, with an insightful keynote address by Kaveh Safavi MD, JD – Senior Managing Director and Head of Global Health Practice at Accenture – that focused on how AI can change the future of healthcare. His talk focused on the practical and actionable ways that automation and scale can (and must) be applied to healthcare to confront some of the major challenges of the present and future.
Attendees then heard from the first of three panels of mPulse Mobile clients driving improved outcomes through innovative mobile solutions. Susan Arcidiacono, Chief Marketing Officer at Inland Empire Health Plan discussed how text message programs extended and enhanced her team’s efforts to close gaps in care, improve member experience, and promote preventative service utilization for a large Medicaid population. Sagar Makanji, the VP of Clinical Programs at Magellan Rx Management, then outlined how the PBM has transformed member engagement to help client plans improve Medicare Part D Star Ratings.
The next panel featured three clinical leaders from Kaiser Permanente – Winston Lai, Innovation Lead, Amy Chateau, Manager of Ambulatory Care, and Kristi Tague, Support Services Supervisor. They discussed how tailored and Conversational AI-enabled messages drove improved screening completion rates for key populations. The team shared specific workflows and best practices they used to improve colorectal cancer screening and pulmonary function test completions in San Diego.
After a lunch on the Marina and a roadmap update from our CTO Ram Prayaga, attendees took part in interactive workshops to develop new applications for Conversational AI in healthcare and engaging with the data that these solutions generate. The final customer panel of the day featured Donna Stanislawski, Director, Quality and Population Outcome at IlliniCare Health, Jacqueline Thong, Senior Director of Product Performance at Docent Health, Erwin Jeong, Pharmacy Clinical Operations Manager at Kaiser Permanente, and Rachel Fournier, Director, Product Management OnTrak Digital at Catasys. The group heard from Donna how IlliniCare manages a wide range of key engagement initiatives with a difficult-to-reach population. Jacqueline explained how Docent Health has embraced the text channel and mPulse’s Engagement Console to provide impactful support to patients during the care journey. Erwin detailed how Kaiser Permanente leverages mPulse’s Social Determinants of Health Index to predict Medicare members’ Medication Adherence rates. And Rachel shared learnings and best practices for deploying innovative solutions to engage large populations about behavioral health.
After Chris Nicholson shared his key takeaways and and announced the winners of our Activate Awards, everyone boarded the historic yacht Zumbrota to cruise Marina Del Rey, celebrating the collaboration and shared insights of the day.
Be sure to look out for information on Activate 2020 in the new year!
