AxisPoint Health Taps mPulse Mobile for Engagement Tools to Further Activate Health Plan Members in Their Care
WESTMINSTER, COLO. – February 13, 2018 – AxisPoint Health, a leading population health management company, has once again teamed up with mPulse Mobile, a leading provider of insights-driven mobile engagement solutions for healthcare, to offer enhanced messaging capabilities for engaging health plan members. AxisPoint Health will use mPulse Mobile’s Engagement Console to give care managers a tool for one-on-one conversations with members via SMS text. Additionally, the company now offers a tool for program managers to reach and engage entire populations or subsets of the population with care management dialogue-based text programs.
Health plans understand that by leveraging a multi-channel approach to communication, they have the best chance of engaging members in the most effective manner to drive behavior change and positive results. The fact that 97% of adults in the U.S. text at least once a day and 84% of consumers who get texts about their healthcare want to receive more makes messaging an obvious and important tool for member engagement. With the Engagement Console, care managers can easily initiate and engage in mobile conversations with members and respond to questions in real time. The tool extends the reach of the care management team and boosts efficiency as the average phone call is 12-15 minutes, while it takes approximately one minute to outreach via text message.
“Engaging and activating consumers in their health through effective and flexible tools is core to our product strategy,” said Ram Prayaga, Chief Technology Officer of mPulse Mobile. “With the Engagement Console, AxisPoint Care Managers now have the most effective way to engage their members for healthy behavior change at the population level and also one-to-one.”
The Engagement Console is the latest addition to AxisPoint Health’s transformative condition and case management solution, CarePoint. CarePoint leverages multiple data sources and predictive analytics to target and engage those members who will benefit the most from customized interventions. The solution offers unique omni-channel member communication capabilities. Along with SMS messaging and telephonic outreach, CarePoint enables clients to meet all mailings and notifications requirements as well as deploy interactive voice response (IVR) campaigns, secure messaging campaigns, and emails for educational and general program information.
“We recognize the importance of intensive outreach strategies to engage members, and we understand that each member has a preferred way of communicating with their care manager,” said Mary Jane Konstantin, RN, Senior Vice President of AxisPoint Health. “This is why our collaboration with mPulse Mobile is so important, as we can offer next-generation, user-friendly mobile engagement solutions to empower members to make the right choices for their health.”
About AxisPoint Health:
AxisPoint Health is a population health management company that combines innovative technology with outstanding care management services to reduce costs, improve outcomes, and boost consumer satisfaction—the Triple Aim of healthcare. We make a difference in people’s lives by effectively engaging them to improve their health. Our expert care teams leverage predictive analytics, innovative condition and case management programs, and consumer engagement technology to guide, impact, and personalize the care experience. We believe that consumers are people, not just conditions. For more information visit www.axispointhealth.com.