mPulse Mobile Director of Solution Marketing, Brendan McClure, Speaking at Global Digital Health Forum

 In Events, News

The Global Digital Health Network is partnering with the Personal Connected Health Alliance to 4th Annual Global Digital Health Forum on December 4-6, 2017 in Washington, DC. The three-day event brings together government stakeholders, digital health developers, researchers, donors, implementers and field experts from across the globe to address the theme The Evolving Digital Health Landscape: Progress, Achievements and Remaining Frontiers.

mPulse’s Director of Solution Marketing, Brendan McClure, will speak during day 1 on the panel Promoting Retention and Adherence Among Clients. Global Digital Health Forum describes this panel:

“In this panel, you will learn how digital health tools can be used to promote retention and adherence among clients, critical for achieving optimum outcomes. World Vision Uganda designed a mobile platform for HIV positive patients to receive monthly SMS reminders for health facility appointments, track treatment adherence through routine voice calls, and access health education through a 24/7 call-center and a social chat line. This demonstrates a positive experience of integrating digital health tools into routine HIV care within a resource limited setting to promote positive health seeking behaviors. mPulse Mobile developed an interactive text messaging solution for a non-adherent segment of a large Medicare population in the United States taking chronic condition medications. Insights from the program include how engaging patients with two-way texts impacted medication adherence and pharmacy operations, and the value of text messaging as a prescription refill channel. FHI 360, on behalf of YouthPower Action, is currently adapting the evidence based “Positive Connections: Leading Information and Support Groups for Adolescents Living with HIV (ALHIV)” for delivery via social media. This platform may help overcome challenges that ALHIV face to accessing accurate information about their diagnosis, care, and treatment; as well as with long-term counseling and support.”

This panel is part of the Digital Health for Social and Behavior Change track.

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