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You’re Invited! Webinar: New Rules for Engaging Your Audience Amid Regulatory Changes

In Healthcare, communication is uniquely challenging. In addition to HIPAA compliance, you need to make sure to abide by the Telephone Consumer Protection Act (TCPA) regulations. The mPulse Mobile team is pairing with TCPA compliance legal experts at Arent Fox for a webinar to walk you through how to communicate with your audience effectively while following all these important regulatory guidelines.

Date: Wednesday, February 17th

Time: 11:00 a.m. PST | 1:00 p.m. CST | 2:00 p.m. EST

Sign Up: Let us know you’re coming!

Here are the 5 myths we’ll address:

  1. TCPA regulations prohibit healthcare text messages
  2. Prior written express consent is always required to receive text messages
  3. Text messages must be free to end users
  4. Text messaging compromises healthcare provider’s HIPAA regulations
  5. The risk of sending text messages outweighs the potential benefits

Want to prep ahead of time? See our CEO, Chris Nicholson’s blog post: In Light of Increased Litigation, Best Practices for Consumer-Focused Mobile Engagement

 

About mPulse Mobile:

mPulse Mobile offers healthcare organizations consumer-focused mobile engagement solutions that improve member and patient engagement and create administrative efficiencies. mPulse enables the leading health plans, providers and pharmaceutical companies to improve the health and wellbeing of consumers by making health care communications relevant to the modern lifestyle.

About Arent Fox:

Arent Fox’s Communications, Technology & Mobile team has substantial experience defending against putative class action Telephone Consumer Protection Act (TCPA) cases. Our litigators have defended dozens of TCPA cases in courts across the country, and we understand the nuances between text messaging, voice-broadcast (robo calls), and operator-assisted cases. We know what an autodialer is and what it is not. We are intimately familiar with the history of the TCPA, the FCC and judicial interpretations, and the tactics often used by plaintiff’s counsel across the country. Our team is strategic and sensible, and we strive to obtain the most efficient results possible.

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