Connecting Consumers to Healthcare
mPulse CEO Chris Nicholson presented the keynote presentation for the Connected Health Summit in September 2014. Some interesting facts from the report produced by Parks Associates:
- The population is going mobile with 1.25 billion smart phones – more than all TVs ever built. Every generation is showing significant growth in smart phone use. It is not just for Boomers, Millenials or the youngest – the Digitals.
- Mobile health device development is being driven by preference and context. The consumer sets the preferences and the context is the location and environment of the consumer.
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