Grifols Uses SMS to Encourage People to Make Life-Saving Donations

Challenge

Grifols, a Barcelona-based global healthcare company, faced the challenge of finding more plasma donors. As such, the company sought ways to make plasma donation more convenient and attractive for participants.

boy looking at phone with dad

Result

mPulse empowered Grifols to initiate a Mobile Alert system which donors could subscribe to and receive text messages about events and donor compensation amounts. Since initiation, over 7,700 donors have joined the system.

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